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Post-Grad Girl is a community-driven passion project empowering over 500 20-something girls (across all platforms) to navigate this new post-grad chapter of their lives. Through relatable content, real conversations, and accessible resources, we're building a space where young women can feel seen, supported, and inspired. We hosted out first ever in-person event in New York City, May 17th. We send out newsletters every Friday and I plan, write, design and post helpful, encouraging and resourceful information on our Instagram and TikTok platforms every other day.
I design all the content that we post on our social media platforms, create video content, design logos, and work alongside my partner on community outreach and management and it’s something I’m extremely proud of! From this, ever since we started late last year, we've build a network of amazingly talented, intelligent and driven young women, who are our driving force as we continue to grow, learn and reach new milestones.
We’re here to make the transition into adulthood feel a little less lonely and a lot more empowering. From career advice to social life shifts, self-care routines to financial literacy, we cover the real, unfiltered post-grad experience. Through our bi-weekly newsletter, social content, in-person & virtual events, and exclusive community resources, we help you build confidence, connections, and a life that actually excites you. Because your life outside of work matters.
I scaled our social media reach and engagement from the ground up, having started from scratch. These are some of our most recent insights:
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Personal Day is a skin care brand launched late last year on October 28th by Lili Reinhart. At the time of its launch, I was Personal and Social Media Assistant to the brand's Social Media Manager. Through this I did a lot of freelance work and thought up, shot and edited a lot of the content posted leading up to and post-launch! We built community and anticipation before launching, to set the stage for what was to come: "Acne-Safe Skin Care." We worked and re-worked what the brand presence would look like, the tone and the overall aesthetics of coming shoots and posts.
We answered people's comments and concerns and worked it into fun, dynamic content, like a brief segment where we had Lili, alongside board-certified estheticians and dermatologists, answer questions as if she were on a podcast.